Marketing · Social Strategy · Creative Direction
I build stories brands and artists tell online — from a 132K-follower author platform to a five-figure nonprofit campaign. Currently studying Marketing at Tulane's Freeman School of Business, aiming toward creative direction for album rollouts.
Selected Experience
Supervise Instagram (132K+ followers) and TikTok (4K) for a New York Times bestselling author, shaping content strategy around new book launches and building content calendars that keep an established audience engaged between releases.
Ran the top-performing sales average in the store (~$2,600/day) while doubling as the brand's social voice — proof that I can hold down both the storytelling and the operations side of a brand.
Led a 15-person fundraising team to raise over $30,000 in five months — building the outreach system (1,500+ letters, sponsor outreach, Instagram growth) from scratch.
Founded and grew a school fundraising club from the ground up — 25+ bake sales, $3,000+ raised for the American Breast Cancer Foundation, and a nearly 3x membership increase.
About
I'm a Marketing student at Tulane's Freeman School of Business, minoring in AI Literacy and Digital Media & Marketing Communications. I care about the moments where a brand — or an artist — decides how the world meets their next chapter. Rollouts like Charli XCX's Brat, built by creative directors like Terrence O'Connor and Imogene Strauss, are what pulled me toward this path: a single color and a lowercase font turned into a cultural moment.
Outside of marketing, I'm into film photography and developing my own rolls, video editing, and house music — all things that show up in how I think about visual storytelling.
Leadership
Led the Student Engagement committee, growing the board from 15 to 30+ members and coordinating K–12 events across the entire school.
Wrote and performed "The Art of Being Real" for 500+ attendees, then mentored the next class of speakers on writing and delivery.
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